Tech news in 3 minutes

CoreWeave Completes Industry-First Bring-Up and Validation of Nvidia Vera Rubin NVL72

35 d ago

OWC, a leading provider of high-performance storage, memory, connectivity, and accessories for creative and business professionals, announced the acquisition of PowerON Services, Inc., a recognized provider of IT asset disposition (ITAD), trade-in, reverse logistics, refurbishment, and technology value recovery solutions. The acquisition enhances OWC's existing SellYourMac.com (SYM) platform, one of the world's largest purchasers and resellers of used Apple devices. The move addresses the challenge organizations face as they invest heavily in new technology while wondering if their existing devices still hold value. PowerON helps extend product lifecycles securely and efficiently, reducing e-waste. Together, OWC, SYM, and PowerON will provide organizations with smarter ways to upgrade, reuse, recover, deploy, and manage technology—saving money, reducing complexity, and keeping more equipment out of landfills. PowerON founder and CEO Brent Kelley noted alignment with OWC's reuse-first philosophy, stating that great technology shouldn't have a short lifespan. OWC founder and CEO Larry O'Connor emphasized that the business is about getting more value from existing technology, protecting data, and reducing waste. Jon Murphy, GM of ITAD at OWC, expressed excitement about expanding reach and improving customer experience. Founded in 1994 and headquartered in Roseville, California, PowerON operates a primary processing facility supported by a network of partner facilities across the Americas, Europe, and Asia-Pacific. Its comprehensive services include customized take-back programs, value recovery, reverse logistics, repair, secure data destruction, recycling, and brand protection. PowerON holds ISO 9001, 45001, 14001, and R2v3 certifications. Its leadership team brings over 100 years of combined experience in ITAD and trade-in industries, spanning global sales, software, logistics, and data security. By combining OWC's storage, memory, connectivity, and accessories with PowerON's ITAD and value recovery expertise, the two companies will enable a more complete technology lifecycle ecosystem focused on smarter reuse, sustainability, and long-term ROI. This acquisition underscores a shared belief that technology should last longer, deliver more value, and create less waste.